PROFILE
Strategic creative producer with experience in managing marketing campaigns, content, digital media, film
MANAGEMENT EXPERIENCE
Marketing Manager // Content Producer // Strategist
09/2013 – Present
Major Clients: Pacific Dental Services, Wiles Law Firm, City of Anaheim, City of Lake Forest, Eusebio Productions
- Currently freelancing as the Communications Business Manager for Eusebio Productions/Pacific Dental Services. Wrote, produced, and managed a new hire orientation video series, produced PDS Foundation manifesto video and operational explainer videos series. Voiceover artist for charity:water + PDS Foundation partnership and Epic software partnership launch. Strategist for all creative projects and briefs, including a video tutorial series for Epic software, and currently filming a “Day in the Life“ docu-series.
- Managed all marketing initiatives for Wiles Law Firm from 2019-2021. Refreshed brand identity, advertising, social media, collateral, website, blogs and tools. Rebuilt the website and produced two explainer videos within 3 months. Launched a new, virtual business channel through social media and PPC campaigns. Wrote all strategic briefs, blogs, and developed content and copy for the website, videos, CRM and collateral. Lead SEO strategy, keywords, and implementation of metadata. Hired and managed media agency. Key improved metrics for Wiles include: Lowered bounce rate 45%Increased time spent on site by +3:40, new visitors by +62%, page views +66%
- Associate Producer for feature film Ctrl Alt Delete & Hacked with Nighthawks Entertainment. Hired all crew, managed pre-production, filming, funding, marketing, and awards submissions. Six festival wins for best independent sci-fi feature. Now available on iTunes, Amazon.
- Wrote and won 2 RFPs for promotional marketing campaigns for The City of Anaheim and The City of Lake Forest for Eusebio Productions. Developed strategic briefs, scripts and produced integrated promotional video campaigns for The City of Lake Forest and The City of Anaheim.
- Managed creative and production for the Fox Sports 1 series Mazda Racing Line for Garage Team Mazda
Innocean USA, Account Supervisor
July 2012 – August 2013
Major Clients: FootJoy, See’s Candies, Vans, Orange County Public Works, Alpina Greek Yogurt
- Successfully launched the global rebrand of FootJoy, with the highest sales orders in the company’s history
- Launched the rebrand of See’s Candies with a campaign that increased web traffic 120%
- Associate produced the first ever clean water PSA for the Orange County Public Works department
- Supported New Business Director with day to day client management, RFPs and prospecting, and internal agency operations
Alcone, Account Supervisor
June 2010 – July 2012
Major Clients: Logitech, Mike’s Hard Lemonade
- Solely managed all global Logitech communication briefs and strategic product launch initiatives
- Managed and produced online videos, micro sites, banners, rich media, sweepstakes, website maintenance, social media initiatives
- Helped to grow MHL billings 25%, as client saw highest revenue in the company’s history, +65% YOY
Young & Rubicam, Account Executive
February 2008 – June 2010
Major Clients: Jenny Craig, Hilton Honors Program, Waldorf Astoria Hotels & Resorts, Conrad Hotels & Resorts, Doubletree Hotels, Tiger Woods Foundation
- Winner of Rookie of the Year (employee of the year for new employees)
- Account and production management of digital, radio, print, television, retail creative
- Managed 19 Jenny Craig celebrity commercial shoots. Producing over 70 television spots, 15 photo shoots, 4 radio records. Winner of Silver Echo
- Launched Waldorf Astoria Hotels & Resorts new brand identity through digital, print, and collateral campaigns. Winner of One Show (Merit)
DRAFTFCB Worldwide, Assistant Account Executive
April 2007 – Feburary 2008
Major Clients: Taco Bell North America
- Supported Account Executive & Account Director with day-to-day management and creative execution of broadcast and print advertising campaigns, including project timelines, budgets, legal, production and traffic
- Solely managed the Taco Bell Foundation for Teens, Boys and Girls Club of America brand manifesto
MOB Media, Media Planner & Jr. Copywriter
August 2006 – April 2007
Major Clients: American Career College, Heald College, Corinthian College, Sullivan Curtis Monroe
- Junior copywriter for broadcast, print and collateral
Real Orange Creative, Account Service Coordinator
June 2005 – August 2006
Major Clients: LA Weight Loss Centers, Sinclair Worldwide, Inc.
- Prospected and assisted the CEO on new business pitches and increased active client base 150%
- Bachelor of Arts: Major in Communications
2016 Best Sci-Fi Feature Independent Filmmakers Showcase, Ctrl Alt Delete, Nighthawks Entertainment
2016 Best Feature Long Beach Comic Expo GeekFest, Ctrl Alt Delete, Nighthawks Entertainment
2016 Best of Fest Long Beach Comic Expo GeekFest, Ctrl Alt Delete, Nighthawks Entertainment
2016 2016 Best Sci-Fi Feature Famous Monsters of Filmland Festival, Ctrl Alt Delete, Nighthawks Entertainment
2016 Best Sci-Fi Feature Silver Scream Fest, Ctrl Alt
2011 Silver Addy (District), Jenny Craig, Young & Rubicam
2011 Gold Design of the Times, Mike’s Hard Lemonade, Alcone
2010 Silver Addy (District), Waldorf Astoria, Young & Rubicam
2010 One Show Design Merit, Waldorf Astoria, Young & Rubicam
2009 Employee (Rookie) of the Year, Young & Rubicam
2009 Silver Echo Award, Jenny Craig, Young & Rubicam
