Marketing Manager & Strategist
About Me
I am more than just a Marketing Manager. I am a strategist and a creative leader. I thrive on ideating and presenting, equipped with 19 years of experience in marketing and advertising, branded content, cross branded partnerships, animation, integrated campaigns, emerging new digital media, direct response, feature films and documentaries. I’ve worked on blue chips to start ups, CPGs, automotive, QSR, non-profits, and governmental agencies. I’ve lead direct reports, teams, and agencies.
My career experience makes me a quadfecta of creative and marketing management. I am your strategist, producer, writer, and manager all in one. I understand how to scale a creative idea based on your budget or no budget at all. In today’s world you need to be nimble to the consumer’s ever changing needs. Let’s talk about how we can collaborate!
Specialties: I have worked on both the agency and brand sides of the business, managing internal teams and clients. I know how to pivot needs from ideation, go to market plans, and shepherding the creative process. Having worked on hundreds of creative briefs, and 300+ integrated productions I’m highly experienced in leading initiatives, producing strategic content, and managing strategic campaigns.
Short term goal: I’d love to begin my masters degree with a focus on business anthropology and strategic analysis. I want to deeply understand the “why” reasoning with consumers and their behavior. But moreover, I want to help build and market the new worlds in which they want to live and function.
LE CREUSET CASE STUDY // INCREASING THE GOOGLE FOOTFALL
Elevating What Matters On Google
How can you increase brand awareness and retail visibility to a mobile minded and “near me” minded consumer? But ultimately motivate them enough to cross the threshold into retail and skip the ease of online shopping. First step: partner with tech platform SOCi to develop a new Google PMAX strategy allowing the brand to increase visibility, sales, local pack searches and rankings, reviews and localized marketing. And the most important metric to increase: directions and map views, leading consumers directly to stores.
Read more about the strategy and partnership here: https://www.meetsoci.com/resources/insights/manufacturing/le-creuset-increases-sales-and-informs-strategy-using-localized-marketing-in-manufacturing-to-store-model/
Metrics to note:
- 48% increase in searches
- 46% increase in directions
- 66% increased page views
- Lowered bounce rate 40%
- Increased engagement rate
Wiles Law Case Study
A small law firm was looking to upgrade their image and prepare for the next generation of service. I saw they needed a bit more than that to be innovative enough for the next decade. Within 3 months, I gave them a brand, manifesto, core values and pillars, a new identity, tagline, content, two new marketing channels and a new service channel to clients. Their positioning skyrocketed from from your local “lowcountry” legal option to the South Carolina estate planning experts.
We reworked and innovated on everything imaginable. Logo, website, social media, content, CRM, SEO/SEM, sales presentations and created the new pillars of their business. But we didn’t stop there. The most important work was in the research. Listening to what was important to clients, sympathizing their concerns and simplifying the process. We made estate planning understandable again, and reminded clients it’s a right for everyone, not just the wealthy. We started real conversations that everyone could relate to and a place to find the answers. This not only created trust and empowerment in the client experience but allowed Wiles to become the leader in education, expertise, and empathy in the category. The strategic shift on inclusion worked. Old clients started calling again and new clients began to seek them out to learn more. And their success continues to improve monthly, even during a pandemic.
- Increased time spent on site by 3:40
- Increased new visitors by 62%
- Increased page views 66%
- Lowered bounce rate 40%
- Increased engagement rate to 45%
- UX and targeted keywords assisted with largest client win to date